The FPMC rates are going up July 1.

Yes, that is correct.  And it’s happening for a few reasons.

A). the Fast Pass to MasterFull coaching teleclass (and the experience and the value) just keeps increasing.  And still even with the higher rate, this is still one of the most amazing deals out there for Advanced Coach training and 40 CCEUs.

B). The price hasn’t gone up in quite a few years, so it’s way overdue.  Yes, the content and size keeps increasing.  So it was only a matter of time before the rate caught up.

C). I’m now an MCC.  (Well, have been for a year and a half), and therefore that comes with a little more authority, I suspect.  At least that’s the image I’m supposed to project.

D). If you’ve been following the recap of my MCC journey in my BeDo Bits newsletter, you’ll see that every time I failed it was underlining how I wasn’t using this material from the course, and when I passed, it was because I did exactly what I teach (instead of teach and then just do it another way).  In other words, THIS STUFF IS POWERFUL.  (And if you haven’t been following, you can jump in here)

So that said, I want to give you a special invitation/opportunity and awesome deal to one of the most powerful advanced coach growing courses out there.

If you register BEFORE JULY 1 (which is only a couple days) you not only will lock yourself in at the low rate (thus saving some $$) but also you have the option to break it up into SIX monthly payments of only $175 each.  (*of course if you wait until after July 1, that rate will have gone up slightly, to a still amazingly low $200 each.)

ARE YOU KIDDING ME?   Only $175 a month?
The next round begins Tuesday, August 23 at 4:00 pm Central/ 5:00 pm Eastern and completes before the end of the year so you’ll have plenty of time to renew your credentials (should you need to).

And the round after that begins Mid-October and will complete at the end of February so you can still renew with the 60-Day extension that ICF will give you.


  • Renew your credentials nice and easy.
  • Get tons of extras
  • Watch your coaching shift right before your eyes
  • Impact your clients more deeply and powerfully.
  • Gain tremendous learning and coaching growth with deep and unshakable confidence.
  • Move faster towards your MasterFull Coaching
  • Take advantage of this tremendous deal while it’s available.

Visit for more details

It’s not too late to join the Fast Pass to your MasterFull Coaching.

The Fast Pass to MasterFull Coaching is a course like nothing out there. Designed to fully teach experienced coaches how to tap into their MasterFull Coaching. The course that coaches are calling, “Deeply inspiring”,
“the best bang for the buck” ,
“encompassing the whole coaching experience”
“I really wish I had done this earlier in my coaching” and,
the best investment you make in yourself since your original decision to become a life coach!”

Now it’s your turn.

Our class resumes Tuesday, June 28.  And if you want to be a part of this exciting course, you can still sign up and receive a recording of the first class so you can catch up.

  • You’ll learn all about the Coaching B.R.A.C.E–the four essential components to MasterFull coaching.
  • You’ll begin to discover what defines a MasterFull Coach
  • You’ll realize how your coaching can work more powerfully and easily,
  • You’ll start to define YOU as a MasterFull Coach.

And that’s just what you missed from our first call.

Class #2 focuses on creating more foundation for you and your coaching.

  • We’ll explore how our brains and bodies function, revealing specific and inherent qualities that will empower (or block) your coaching.
  • We’ll find out more about your clients and how they function, what they truly expect from you, and what you really can give them.
  • We’ll uncover the truth and the power of ASSUMPTIONS and how they can empower your coaching.
  • We’ll reveal the ATEBAR formula that defines all of coaching in a simple method, streamlining your coaching and increasing the impact on your clients.

And there’s so much more in the weeks to follow–all designed to develop and engage and bring out that MasterFull Coach within.

Visit to learn more about this exciting and course that will deeply impact and EXCELlerate your coaching and to lock in your place in the class. Remember, as soon as you join, you will get the full recording of the first class so you can catch up on what you missed, plus all the extra bonus recordings that deepen and support what we introduced on our first call.

I believe that you are already a powerful, amazing, impacting, world changing coach. You just need to learn how to connect with that coach more deeply and consistently. The rest is easy.

Please join this course. Discover the MasterFull Coach that you possess.
40 CCEUs are available, 16 weeks, 7 Mentor Coaching hours, 5 bonus recordings, 1 bonus one-on-one coaching evaluation call, and a lifetime of coaching confidence and success.

Your Coaching will never be the same.

-ben dooley, MCC
YOUR coaching confidence and success, made easy and fun.
“I BElieve that you are an amazing, powerful, and impacting coach!
I want to help you connect to that coach and unleash your coaching power and confidence to create your coaching success! “

“The Fast Pass to MasterFull Coaching Training has changed my life more than I ever could express. I went into this course with an open mind and ready to get out of it all I could get. I gained the confidence, knowledge and resources I desperately needed to strengthen myself as a life coach. I am now an impacting, soulful coach to the universe. Thanks Ben Dooley for everything! “ Tilda Whitaker, PCLC

YOu are sooooooooo welcome, Tilda.

I love getting these comments.  It’s such a confirmation of the richness, depth, power and importance of this class–to help good coaches become fantastic, amazing, confident, powerful, successful and MasterFull Coaches.

In fact, wouldn’t you like to be able to say something like this?  Of course you would.  Who wouldn’t want to gain confidence, knowledge and resources to strengthen yourself as a coach.
What coach wouldn’t want to change their life (and the lives of their clients) in ways they couldn’t expect or express?

The Fast Pass to MasterFull Coaching is where it all happens.

The summer class has just begun (June 21) and will continue every Tuesday for the next 16 weeks at 11:00 am

But you can still jump in if you want and I’ll be happy to give you recording of the first call, “Revealing Your MasterFull Coach” and all the handouts and bonus recordings so you easily catch up and join us on Tuesday June 28 from 11:00 am – 1:00 pm Central

Each class is a super-packed 2 hours (with about 3 hours of material)
40 CCEUS, 7 mentor coaching hours, and tons of bonus audio and handouts

Or if the timing isn’t right this time, you can easily lock yourself in for the upcoming August 23rd class that’s already filling up.)

Let’s make this REALLY easy.
Sure, you can go to the website to read more and register.

Or just follow these links to register now at the full price of $1050, or break it up into four monthly payments of only $263

*(Prices will increase July 1.  So if you know you want to do this, and you know you want to discover your amazing coaching, then sign up now and save a buck)

Either way, I look forward to you being one of those coaches who sends me a testimonial like this down the line.
Your coaching will never be the same.


“What is MasterFull Coaching?”

What is MasterFull Coaching?

You’ll notice I didn’t ask “How to you DO MasterFull Coaching?”  That usually points to tips and tricks that are awesome and exciting, but the problem is they don’t always work.  And not with every client.

The Fast Pass to MasterFull Coaching teleclass grows your MasterFull coaching from the inside.  In other words, you disocver how to BE a MasterFull Coach.  And when you can BE it, then the DOing is soooooooo much easier.

Not only that, but you can BE a MasterFull coach with ANY client, ANY problem, ANY obstacle, ANY time.

So come to this first call as my guest.

Tuesday, June 21 from 11:00-1:00 Central (12:00-2:00 Eastern).

Just call 218-339-8524 PIN: 2336# and be ready to discover your coaching on a whole nother level.

(If you’d like to continue with this amazing 16 week course, receive 40 CCEUs, plus get tons of bonus audio recordings, handouts and incredible, deep, reliable Advanced coaching, you can sign up to continue.  but there is no obligation.)

I’ll see you there.

Are you a Dorito or an apple?

A coach said to me, “It feels weird, though.  Cause it feels like they’re paying me just to be their friend.”

Perhaps that’s true.  Or at least from a certain perspective.  And if you have had similar thoughts, then let me explore this slightly.

First off, what does it mean to “be their friend?”.  In other words, what are you offering or providing them.

Listening, to be sure.  Perhaps comforting them.  Engaging in interesting conversations.  Fine.  But is that what you’re really offering in your coaching?  Perhaps that’s you as a friend, but I would be hard to convince you show up the same way and offer that exact same experience to your clients.

So let’s get a little more honest.

What are you really offering and providing them?

Deep listening, to be sure, perhaps a safe space to express.  Maybe someone who doesn’t just automatically buy into their stories but challenges them to look, think and feel differently and explore different perspectives.  I also suspect that you help the client think out of the box, get unstuck, inspired, motivated.  Of course, if your revealing their values, strengths, desires and dreams, that’s a plus.  And you might even be helping them not be so consumed by their fears or overwhelmed by their huge goals or discouraged by the complexities of their lives.

Any of this landing with you?  Is this perhaps closer to what you’re doing as a coach?

Yes, of course, you’re still being friendly, but it’s a different kind of friend.


Think of it like food.

There’s tons of different kinds of food out there—like Doritos and Twinkies, while other foods are healthy like fruits and vegetables and whole grains.

One is empty fillers, over processed and packed with strange chemicals.  Junk food.  And while it may be quite exciting to eat them in the moment because their sweet or fatty, they don’t really leave us satisfied.

On the other hand, those other foods are full of nutrition, feeding our bodies in many wonderful ways and giving us benefits way beyond that super-packed flavor.


So with this metaphor, let’s go back to this “friend” you’re offering in your coaching.  Is it empty, processed, perhaps full of flavor, but not really satisfying, or have any real impact or value.

Or is it rich with “nutrition”, full of natural vitamins and minerals to feed the body in many ways?

Now consider going to the store.  You could pay very little for a whole lot of that cheap and crappy food (and even get it for free), or go to Whole Foods or elsewhere and pay more, but get a much better and fulfilling experience.

So ask yourself, what food are you?