In coaching, it’s how you BEgin that makes all the difference.

I’m very excited to offer my complementary 2 hours teleclass on “How to MasterFully BEgin your Coaching” to help coaches get a clear structure, design and purpose to their intake/discovery sessions.

Completely complementary and overpacked with content.

Friday, January 25 from 9-11 am Central.Just call 218-339-8524 PIN: 2336# Come and join the fun.

My MCC Gift to you.

“How to MasterFully BEgin Your Coaching”

A powerful design to create a solid coaching relationship, right from the start.

How do I handle it when a client disappears?
How much should I charge?
What happens when a client can’t pay?
I’m afraid I might push my client too far.
How do I know the best way to challenge my client?

Yes, these issues all come up at one time or another.  And that’s just the tip of the iceburg when it come to problems and challenges with our clients.
So what do we do?
Well, before we get to that, let’s look at how most of those issues can actually be avoided, or at the very least, addressed so that when they happen, you have a plan.
And it all starts at the first session. The Intake. The Discovery.
The Designing. The Coaching Agreement.

And there’s a difference between doing it well, and MasterFully. 
So come and join me for a complementary teleclass where we will walk through a powerful model and design that will not only give you step by step what to do, but clarify exactly WHY you’re doing it so that you can approach the conversation confidentially.
And it all happens …

Friday, January 25 from 9-11 am Central/ 10-12 Eastern.
Just call 218-339-8524 PIN: 2336# and be ready to discover a new and exciting way to kick off your coaching.

(Oh yes, and of course, you can always back up at any time during your coaching and do any of these stages.  But we’ll get more into that on the call.  And so much more.)
Visit for more information.

It’s my MCC gift to you.
I’ll see you there.

The Power of INTEGRITY

We had a particularly unique problem with our washer–no high spin. Even after I replaced all the various parts and circuit boards, still wouldn’t work. So I called up Terry’s Appliance–a local repair place.

Rich (who’s been doing this for about 30 years) came over to try to help and learned quickly that this was not a simple fix. He spent about 3 hours trying to diagnose the problem, going deep into the wiring, reinstalling everything I did (and confirming I had done it all correctly) and even accidentally frying our extra circuit board in the process.

What impressed me the most was his absolute commitment to stay with it, to give his best service. I am a first time customer, not a long relationship, and he treated me like I was a loyal customer.

When he was done, he had gone above and beyond in trying to diagnose and couldn’t figure out the problem. He apologized and didn’t even charge me for the service call.

But what blew me away was that he reimbursed me for the circuit board that got fried. This man lost 3 hours of work time, didn’t make a dime and LOSE $200 in one afternoon.

It was an example of HIGH INTEGRITY that knocked me over.

NOW, here’s the kick. The next day I had to do some basic laundry and I was just going to have to wring them out by hand until the Super Duper Frigidaire repair man came. And dang it, the high spin was working!!!!

In all the intricate and detailed testing and working the wiring and all that work that Rich did, he had actually fixed it. (The reason why it didn’t work on his final test was I had removed a switch that wasn’t on the new circuit board. but that’s another long story. The bottom line is he did repair it AND is also a man with solid INTEGRITY.

(So I’m sending him a check for his service, of course).

The next appliance that breaks down in our home, Rich at Terry’s Appliance is getting a call immediately.

We should all take a cue from Rich. It’s not about the short, up-front sell, it’s about something much more important. He felt he couldn’t fix my problem and had accidentally damaged a part AND he owned it. He took full responsibility and treated me with respect. He could have easily charged me for his time–regardless if the problem was diagnosed properly (that’s how some businesses unfortunately run) and he could have easily not said anything about the circuit board. I couldn’t return it later and I would have likely thought I had blown it or that the store I bought it sold me a busted one and since I couldn’t return it, i was screwed. He could have easily gotten away with it. But that’s not the point. That’s not how he rolls.

And it’s that integrity that keeps his customers (and now me and my wife and and all the friends I tell) loyal. BTW, Even if he hadn’t fixed the washer, I still would be contacting him for future issues.

That’s the power of INTEGRITY.

If your resolution is to BE the best coach that you are here to BE…

Real words from a real coach who just completed the Fast Pass to MasterFull coaching class.

I’ve relaxed tremendously and my practice has exploded! I’m full and have raised my rates for the first time in years!  Whether you’ve been coaching a year or 10, Ben’s training holds value for you. I plan on repeating the course in the future because I know I’ll get something new and different next time. – Emily Golden

Thank you, Emily. It’s my honor and pleasure to help coaches discover deep and unshakable confidence, to unlock amazing doors, and to grow coaches in incredible ways.

And now it’s your turn. A new round of Advanced Coach Training begins January 31 and will run for an amazing 20 weeks.

48 CCEUs, Mentor coaching and amazing tools that will explode your coaching–just like for Emily and all the other coaches who have gone through this work.

I promise there is nothing like this out there, a complete and solid course that provides the deepest and most powerful foundation and structure to support your unshakable confidence and coaching power.

Visit to read more and to lock yourself in before it’s too late.

(And you can always contact me at if you have any questions)