How the Amazing ATEBAR Formula will help you help your client–even in these times!

Yes, I know that these are unprecedented times, and there’s a lot of unsurity going on, a lot of confusion and a lot of fear.

And I also know that can feel a little overwhelming to coach.

I want to help you.  I want you to feel confident.  I want you to feel strong.  I want you to know that you can truly help your clients with your coaching, even more powerfully than you may be doing.

Come and join me for a complementary Master Class.

“The Amazing ATEBAR Formula… in CV times”.

  • Learn how to get our of common traps and pitfalls.
  • Discover how your coaching may be failing, or not working as powerfully as it can.
  • Gain access to unlimited powerful questions!
  • Discover secret realms where the real answers to your client’s problems lie.

Yeah, this is some amazing $#!&, and I want to share it for you.

What’s the catch?

There is no catch.

I know these are challenging times and this is how I can help you help your clients.

Yeah, but really.

Really.  There is no cost.  No obligation.  Nothing.  Just come to the webinar and be ready to explode your coaching.

Monday, April 6 from 1-3 pm Central/ 2-4 Eastern.
ZOOM CALL: 929 205 6099
PIN: 532-579-3364
or Weblink:

Don’t miss this.

Your coaching will never be the same!

The Fast Pass to MasterFull Coaching is starting up again.

And it’s more powerful than ever.

This is the course that coaches are calling “Transformational” “Unbelievable” “Brilliant” and “The best bang for the buck” in coaching.

And I could use your help to narrow down when the next one will be.

Please follow this simple 2 question survey to share your opinions of dates and times. (Don’t worry, you’re not locked in. This just lets me know what the overall popular request is).

And then stay tuned for the official announcement and registration next week.

Thank you.

“The Amazing ATEBAR Formula” webinar

The powerful 6-step process that define HOW and WHY your coaching works (and why it’s not, and more importantly, what to do about it) is coming to a zoom line near you, courtesy of the LA chapter

Yeah, i know. You are a good coach.

However, I’m going to invite you to consider one of the tenets that our entire business is based upon:


Well, the ATEBAR Formula is going to change a lot of that.

Yes, I’m that confident.

No matter how long you’ve been doing this work, no matter how experienced you are, no matter what kind of coaching you do, The Amazing ATEBAR Formula WILL SHIFT YOUR COACHING.

You WILL discover something new and powerful in this master class that will deepen your impact and unlock hidden power.

Yep, I’m doing this webinar for the ICF-LA chapter and you’re invited to join in the fun.


And all you got to do is go here
The direct link to your teleclass

Your coaching will never be the same!

Silence and Space

On the last Coaching Skills Forum call we explored the topic of Silence and Space and how it shows up in our coaching, what makes it important and some really powerful conversation was created.
And someone mentioned that, in their opinion, SILENCE creates SPACE.
However, that got me thinking. Does it work the other way around?
Does SPACE create SILENCE?
And thus the conversation turned. So now I’m even more curious.
It’s kind of a Chicken/Egg conversation.
What do you think comes first? Do you need to be SILENT to create SPACE in your coaching?
Or do you create SPACE in your coaching to have SILENCE?
I’d love to hear your thoughts on this.

And if you want to listen to the conversation we had, it was pretty awesome.

And you can visit for over 325 other recordings. All free. All fun. All fantastic for you coach growing.

17 Years of coaching = 17 minutes for you

Well, it happened. Friday was the 17th anniversary of my first coaching class.
The first day I started this crazy journey.
The first day my entire career and life changed.
The first day I discovered and gave a voice to my inner coach.
And now…
My inner coach is now driving.
My inner coach is starting to look at colleges.
My inner coach can donate blood.
And if my Inner coach gets arrested, it will still be tried as a juvenile. (Hm. This is taking a dark turn.)
In any event, instead of receiving presents, I thought I would give.
I would like to offer 17 coaches out there 17 minutes of complementary mentor / coaching on any topic, any question you might have about coaching.
There is no catch, no selling, no obligation, just my gift to you. (After all, any day I can help any coach is a great day)
Just use this link to find a time that works best for you and we can talk then.

The MasterFull Coaching Mentor Group begins again

Are YOU ready to grow your coaching to the next level?

  • Get stretched and grown by 4 amazing coaches (including me, an MCC coach that specialized in advanced coach development)
  • Have 3 of your own coach recordings listened to and evaluated
  • Review and deepen the NEW ICF Core Competencies
  • Listen and learn from 9 other amazing coaching recordings
  • Receive TWO BONUS recordings of my own MCC coaching to explore
  • Benefit from additional Master Class insights and tools that apply to the moment
  • And so much more.

This is more than just having a mentor coach. It’s having FOUR.

It’s more than just a mentor group. It’s exploring advanced coaching approaches, insights and tools to grow your coaching quickly and powerfully.

It’s more than just a supervision and evaulation–it’s targeting and revealing your blind spots, challenging you to step into new levels and to expand your coaching reach, depth, power and impact.

It’s not about helping you be better at a particular tool, model or method–it’s about you truly having the support, insight and access to BE the coach you are truly here to BE.

And a new round begins, Wednesday, February 12 from 5:00 – 6:30 pm CENTRAL/ 6:00-7:30 EASTERN and runs for 16 amazing weeks.

You will watch you coaching grow in unpredictable and critical ways.

Your confidence will deepen.

Your coaching will never be the same

Spaces are limited (it’s a small and powerful group) so visit and lock it in today.

Philly (and region) coaches. The Amazing ATEBAR Formula Master Class is coming to you Friday

I am so happy to be presenting this powerful work and provide deep value and coach growing to the Philly coaches.  
Come and support the chapter.
Meet awesome coaches.
Learn an amazing redesign to your coaching.

The Amazing ATEBAR Formula with Ben Dooley, MCC

November 8, 2019
8:00 AM – 12:30 PM
The Inn at Villanova University
(full breakfast included)
4.0 Core Competency CCEUs Offered

  • Wouldn’t you like a formula that clearly and powerfully not only describes coaching, but illustrates exactly HOW and WHY coaching works?
  • Wouldn’t it be great to have a tool that indicates clearly where you are in the coaching process with your client, and where you really need to be?
  • Wouldn’t you want to be able to identify where you’re getting stuck in your coaching, the traps that are diluting the impact, and be able to instantly shift your coaching powerfully?
  • Wouldn’t you love to have a deep and full Awareness of your coaching so that you can create powerful Results with your clients?
  • Wouldn’t you love to have a structure that will easily unlock your untapped coaching power with unlimited powerful questions?
  • Wouldn’t you love to have a solid, versatile and powerful foundation where you can build deep and unshakable coaching confidence?
  • Wouldn’t you love to be able to grow your coaching faster, more powerfully and unleash that MasterFull coach that lies within you?

Of course you would.

Then it’s time to discover the Amazing ATEBAR formula.

This is not just a cute tool to add to your coaching that sometimes works, but a powerful foundation that fully supports your coaching skills so that your coaching can be more focused and impactful every single time. This is the basis for all powerful coaching. With it, you can easily and powerfully provide the coaching that your clients truly want and need from you.

  • Coaches who attend this workshop will …
    Discover a clearer understanding of where they are in their process of coaching with their clients.
  • Learn a simple and effective system to streamline their coaching, sidestepping simple and common traps.
  • Understand the foundational principle that fully explores and explains HOW and WHY coaching works. (In other words, an easy way to convey “What coaching is” to your clients)
  • Know immediately why the coaching isn’t working, and know exactly what to do and where to go to recover and reconnect to their coaching power.
  • Instantly enhance and deepen their current coaching skills, and be able to wield them with more focus and purpose.
  • Watch their coaching confidence grow quickly, right before their eyes.
  • Really? Do you need more? Well, in that case, they’ll also gain insight as to some of the powerful tools that master level coaches use (usually unconsciously). They’ll have the upper hand because they’ll be able to consciously practice these tools to rapidly increase their coaching impact.

PLUS: plenty of bonus stuff and fun for all.

Follow this link to register http://www…_GZj_iFqC8

Or you can go to and check out the events calendar and see the post for 2019 Professional Development Day.

It’s going to be a whole lot of fun.”
Deep and powerful learning.
Solid and reliable structures.
And… well, you’ll just have to see for yourself what it does for your coaching.

I hope to see you there.

It’s not too late to join the Fast Pass to your MasterFull Coaching. (48 CCEUs, Mentor hours and more)

The Fast Pass to MasterFull Coaching is a course like nothing out there. Designed to fully teach experienced coaches how to tap into their MasterFull Coaching. The course that coaches are calling, “Deeply inspiring”,
“the best bang for the buck” ,
“encompassing the whole coaching experience”
“I really wish I had done this earlier in my coaching” and,
the best investment you make in yourself since your original decision to become a life coach!”

Now it’s your turn.

Our class resumes Monday, November 4 .And if you want to be a part of this exciting course, you can still sign up and receive a recording of the first class so you can catch up.

  • You’ll discover the rich and overstuffed abundance of how your coaching will transform powerfully.
  • You’ll have a clear discovery of what defines a MasterFull Coach
  • You’ll realize how your coaching can work more powerfully and easily,
  • You’ll watch your coaching confidence grow right in the moment.
  • You’ll start to define YOU as a MasterFull Coach.

And that’s just what you missed from our first call.

Class #2 focuses on creating more foundation for you and your coaching.

  • We’ll explore how our brains and bodies function, revealing specific and inherent qualities that will empower (or block) your coaching.
  • We’ll find out more about your clients and how they function, what they truly expect from you, and what you really can give them.
  • We’ll uncover the truth and the power of ASSUMPTIONS and how they can empower your coaching.        
  • We’ll reveal the ATEBAR formula that defines all of coaching in a simple method, streamlining your coaching and increasing the impact on your clients.

And there’s so much more in the weeks to follow–all designed to develop and engage and bring out that MasterFull Coach within.

PLUS: 48 CCEUs are available, 21 weeks, 7 Mentor Coaching hours, 6 bonus recordings,
and a lifetime of unshakable coaching confidence, power and success.

Visit to learn more about this exciting and course that will deeply impact and EXCELlerate your coaching and to lock in your place in the class. Remember, as soon as you join, you will get the full recording of the first class so you can catch up on what you missed, plus all the extra bonus recordings that deepen and support what we introduced on our first call.

Or if you’re really ready, you can lock it in with this link, or break it up into 6 low monthly payments.

I believe that you are already a powerful, amazing, impacting, world changing coach. You just need to learn how to connect with that coach more deeply and consistently. The rest is easy.

Your Coaching will never be the same.

How to take your coaching to the next level?

“I have been coaching for over 20 years and learn something new every time I take his course. It isn’t just the information he teaches, but the demonstration as he leads the calls. He is a beautiful example of a seasoned, masterful coach. His style if fun, entertaining, safe, and challenging at times. I can not recommend him more highly for any new or seasoned coach to take their coaching to the next level.” – Terry Sidford, ACC

What a wonderful testimonial to receive about the Fast Pass to MasterFull Coaching advanced coach training.

It’s not for beginners.

This class isn’t just tips and tricks.

It’s not about focusing on the Core Competencies.

It goes way beyond–revealing deep coaching secrets, exposing deadly coaching myths and misleadings, and a discovery of a coaching power and confidence you didn’t even know existed.

The final round for 2019 begins Monday, October 21 from 8:00 – 10:00 am Central (9-11 Eastern) and there is a spot for you.

PLUS: 48 CCEUS, Mentor Coaching hours, Bonus Recordings, handouts and so much more.

This exceptional course is designed specifically to take your coaching to the next level.

You have two options:

A) Follow either of these links to lock yourself in (space is limited) and get ready for the coaching ride of your life.

FULL PRICE$1,800.00
4 monthly payments$450
6 Monthly payments$300

B) Come to the first call, “REVEALING YOUR MASTERFULL COACH” as my guest. October 21 from 8:00 – 10:00 and discover the clear breakdown of what MasterFull Coaching is truly all about. to register.

C) Well, you have a third option, which is to do neither and then you’ll likely stay where you are. Which is fine…. I guess… that is, unless you want more for your clients and your coaching. So in that case, i guess you better go back to options A or B.

Our last CSF call – REFRAMING

es, I’ve been remiss in posting these calls (and there have been some amazing ones, too.  You can checl them out at

Our recent call on REFRAMING was fantastic.

In fact, you could say it completely REFRAMED how we look at the coaching skill of REFRAMING.

The first five minute will likely reveal something new for your coaching, and then there’s the rest of this call.

So check it out or yoruself.  Get a powerful insight on how REFRAMING appears in your coaching and how you can be stronger and more confiden with this tool.

(And perhaps you can join us on our next call.  It’s free, it’s fun.  And it’s full of powerful coach growing.)