“Finding your First Five Clients”

The Beginning Basics to Blast off and Build a Beautiful and Bountiful Coaching Business

(…and even more cool stuff that every new coach should know about – from Marketing info to Sales Strategies to basic Branding and just about everything else in-between – filling in the gaps from what they probably didn’t teach you in your training.) by Ben Dooley, PCC  The Coaching Confidence Coach.




I have to admit, I was skeptical when Ben asked me to read his e-book, “Finding Your First Five Clients.” After all, there is a glut of “bandwagon jumpers” out there trying to capitalize on the coaching market…So called “experts” teaching others how to get clients who don’t know how to do so themselves.  But Ben is different. His book is different. I love that Ben focuses SPECIFICALLY on “the first five” clients. He blends a strong business knowledge with the compassion and understanding of new coaches and their struggles. I believe metrics are a key to success so I absolutely LOVED his “Exponential Marketing Matrix!” This section alone is worth 10x the price of the book.To Ben’s potential readers: GET THIS BOOK and do what it says. Period! 

– Michael Charest, President, Business Growth Solutions, www.BGSllc.com

Hey you. Yeah, you. The cool person reading this. So you’re a new coach, huh?

“Um…, yeah..”

Let me guess. You’re excited about stepping into this new world of coaching but not quite sure how to get started?

“Uh-huh. That’s right.”

You’ve been learning some great skills, but you’ve heard all these things about having to pick a niche, and how hard it is to build a business, and I’ll bet the idea of marketing and sales makes you queasy?

“Just a bit.”

And it seems that these days, there’s a million and one experts out there telling you how to make a million and one dollars in this business, and yet no one to really help you get started.

“How did you know?”

I know because I’ve been there. I know because I work with coaches just like you, filled with the same desires, the same passions, and blocked by the same concerns, obstacles, and fears. I also know that you want tested, tried and true advice, information, and experience that you can apply immediately. You want a book that will answer those unanswered new-coach questions and help you create your coaching confidence. You want an engaging way to make this coaching journey of your powerful and effective, while also fun and easy.

“Yes, yes, yes, to all those!”

Well, then this is for you. FINALLY, for new coaches just starting out, a book that bridges the gap between “I’m getting some good coach training,” and “all that business building business scares the pudding out of me.” You’ll find that this book will be an invaluable resource as you begin “Finding Your First Five Clients!”


You betcha. The over 160 pages in this book are packed with incredible value that any and every coach should know. Go ahead. Just open this book to any page and you’ll see for yourself. And don’t just take my word for it. Check out what some of the top movers and shakers in the coaching industry say about the contents on the pages that follow.

“If you’re a new coach unsure of how to get your first clients, you’re in the right spot. “Finding Your First Five Clients!”, has everything you need to find your first clients and get started coaching. If you follow Ben’s instructions and actually DO IT, it WILL work! Don’t hesitate, buy it, do it, and start your coaching business with a boom.”- Kathy Jo Slusher-Haas, Market Your Coaching Business (www.marketyourcoachingbusiness.com

Kathy Jo Slusher-Haas, Market Your Coaching Business (www.marketyourcoachingbusiness.com)

Here’s the deal.

There are tons of books, teleclasses, and workshops out there designed to help you build your coaching business into amazing success. You seem them all. “Earn six figures coaching”, “Have a full practice”, and “turn clients away and make more money than you can possibly imagine.”

And as wonderful as they all may be, they all generally say the same things. “To create a successful and profitable coaching practice, you need to have a vision, a niche, a target customer, clarity of the benefits they will receive, and a powerful marketing plan.” 

What if you have no idea what your niche is, and in fact, the idea of choosing one feels limiting and scary?A business vision? Is that 20/20, or do I need glasses?Target audience? Like going to a Big Box Superstore and putting on a show?Marketing plan? You mean like how to build a Market? What if I don’t want to run a fruit stand?What if you’re still new to coaching haven’t yet discovered the benefits that your coaching provides?

Imagine.   Then THIS is the book for you!

“Ben’s book is wonderfully fun and engaging. He has a very practical way of helping novices such as myself understand the nuances of building a practice. It is obvious to me that Ben has a BIG heart and a deep love for coaching…most especially for helping people succeed.” 

– Karen Beals, (New coach who now has her First Five Clients) 

“OK. I know that there’s all this great stuff in this book. But really, why should I get it? What’s in it for me?”

Great question. Well, let’s put it this way. You might be able to do just fine on your own finding those first five clients. But there may not be a lot of learning along the way.

Learning from direct experience that will not only help you Find Your First Five Clients guaranteed (yes, there’s a guarantee that I’ll mention in a minute). I’m so confident about this that I’ve actually got a whole month of coaching on the line) but it will save you tremendous time later on when you’re really ready to step out and build a successful coaching business.

Plus, this book is chock full of support, it’s like having your very own coach to walk you through all those questions and concerns that you have about getting started. In fact, I’ll sweeten the deal even more.

You’ll see, once you purchase the book, there is an offer for a complimentary call, designed to customize and deepen your learning from this book even further.

How about that? An extra bonus, no-obligation, special call just for you. That alone is easily a $150 value, and it’s yours just for making this purchase. Why am I doing this?

“Yeah, I was wondering that, myself.

Simple. I’m that passionate about creating powerful and confident coaches. And I stand behind that commitment. The question is, are you willing to take it on? Are you serious about being a coach? Are you ready to help people change their lives and create their success and feel like they’re truly living their purpose?

“Yeah, you bet I am.”

Well so am I. That’s why I’m offering this to you. I want to help you, help others.

“Ben’s book addresses the challenges that new coaches face building their businesses, in an easy-to-read and entertaining way. His practical advice and step-by-step guide to getting your first 5 clients makes the process simple and takes the fear out of marketing yourself. Ben’s gift for teaching shines through in his wonderful metaphors and analogies, and the book sparkles with his witty sense of humor. Reading this book is like having Ben by your side, guiding and encouraging you every step of the way. If you are a new coach starting out, do yourself a favor and follow Ben’s advice-I did and it works!” 

Julia Mattern, CPCC, ACC (Coach who has now gone way beyond her First Five Clients)

Learn the Three Stages of Marketing, and even more importantly, what stage you’re currently in. Design your own unique power phrase, one that will begin to uncover and clarify the value of you and your coaching.

Follow the journey of Bennie as he builds his dream fast food restaurant, “Bennies Big Bad Bodacious Burger Barn. “Learn the basics of Marketing, Sales, and Branding to create a foundation that helps you transition more powerfully into those other “Successful Business Programs,” making your results even more amazing. Immerse yourself in the power of the “Multiple Marketing Matrix” to help you get those first five clients… easily. Learn how powerful Universal Laws not only support your coaching but can help your coaching. Explode using the mysterious and amazing ATBAR formula


Tons and tons of coaching questions answered, from

“How can I be confident getting clients if I don’t have clients in the first place?”


“How much should I charge?”

and the ever popular,

“This is harder than I thought. Should I give it up?”

and more.

“As a coach, your first five clients are normally the hardest to get. “Finding Your First Five Clients!” gives you a clear, funny and very clear path to get there! Ben Dooley has a terrific way of balancing clear, specific information and steps with delightful metaphor, lightness & humor, reminding us that building a coaching practice does not have to be hard and serious work. Whew!”

Cynthia Loy Darst, CPCC, ORSCC, MCC (www.theinspirationpoint.com)

This easy to read, engaging and fun 161-page book covers all the basics on building a beautiful and bountiful coaching business, INCLUDING a two week, step-by-step plan to help you Find Your First Five Client!s, AND a special super satisfaction guarantee.

MY GUARANTEE: If you follow this workbook and all the steps outlined here to their completion, and you don’t succeed in signing up any practice clients, not a single one, I will offer you four complimentary personal coaching sessions to help you get moving.

So what are you waiting for? Get your copy sent to you right away. It’s easy.

Or get your own printed copy through Amazon.com.

Or scroll down for a special eBook discount offer. 

To get the eBook right away, click on the blue button to pay with any major credit card and you will be directly connected to your own eBook copy to download and print out on your own so you can get started right away…  

Don’t want to print it out? Want your own hard copy? Order this 8×10 workbook through Amazon.com now and have it delivered to your door in days. The price is the same low $29.95 (shipping is included)Then you can save on all that paper and ink and just get right to work Finding Your First Five Clients.


Want to save even more money on this book? Join my special MasterFull Membership right now and you’ll get tons of other exciting content and resources.

  • Over 340 Archived recordings of the Coaching Skills Forum (www.coachingskillsforum.com)
  • Downloads, forms and documents to help your coaching grow.
  • Video Bits of insights and mini-lessons
  • Up to date announcements of upcoming BeDo calls, Webinars and events
  • And yes, a discounted link to get your own printed copy of “Finding Your First Five Clients” It’s all here at www.bedo.org/masterfull-membership (and then choose which level you want, from free to a low monthly fee for even more.)

It’s all here at www.bedo.org/masterfull-membership


“Buy this book whether you are just into certification, past certification, just getting going or need a kick start to get going. This is foundational work for us as coaches. Do not step over his plan, at whatever stage you are in right now. I loved the fun and humor of the dialogue, and his wisdom-so like Ben. Laugh with him and at ourselves as he helps to lighten us up on this most important work as coaches. Thank you for all of your work.”

Betty Holthe, CPCC coach (who started with her First Five Clients and is now building her business.)

Even better… try before you buy.

After checking it out and getting an idea of what it’s all about (don’t worry, there’s plenty more in the remaining 145 pages) you can purchase the rest nice and easy.

What’s that? You’re still reading this? Are you kidding me? What are you waiting for? Get this book now, take it home or download it, learn from it, follow this system and be sure to DO what I say, and get yourself moving now down the path towards your coaching confidence and success.

And it’s guaranteed, too. So you’ve got nothing to lose and everything to gain, including your “First Five Clients!”

I’ll see you in the book. 

– Ben Dooley, PCC. “the coaches confidence coach.” www.bedo.org, 630-484-2336, ben@bedo.org