630-484-2336 ben@bedo.org

MasterFull EVALUATIONS

or MasterVALUEations

WHAT is a MasterValuation?

One of the most profound coach-growing experiences you may ever have

Over the past 20 years, I’ve had the humbling and extraordinary honor of mentoring and growing hundreds of coaches. And in that time, not only has their coaching deepened and evolved—but so has my own mentoring and the way I evaluate their work.

It wasn’t until I began guiding coaches through the MCC process—listening intently to their sessions and offering clear, nuanced assessment, insight, feedback, and discovery—that I uncovered even more profound ways to experience and understand coaching. The responsibility of recommending whether someone would pass or not demanded a level of listening and discernment that transformed my own practice.

What began as a rigorous evaluation process quickly blossomed into something far more expansive and meaningful. 

MasterVALUEations

Also known as MasterFull Evaluations—rich with depth, insight, and immense value.

Please make sure you fill out the consent forms at the bottom before our session.

“I feel more confident in how I am doing with my MCC journey and I affirmed that I have a really challenging mentor coach, who is a stickler for the details.” 

“Extremely beneficial. While I am an experienced coach, I have been out of practice.  I was really looking forward to this and it was just what I needed right now.”

Here’s what doesn’t happen:

I don’t receive a video or audio recording in advance, I don’t block off three hours to listen, I don’t type out a long document of comments, and then I don’t send it to you so you can:

  • Try to follow along with the timeline while watching your own recording (which, let’s be honest, probably won’t happen)
  • Read through the feedback independently and completely out of context, just to get a vague sense of your coaching assessment (more likely—but not exactly a rich learning experience, right?)
  • Skim the document to decide whether it’s “good” or “not good,” or if it would “pass” or “not pass”
  • Or simply forget about it altogether because it’s too much effort (which happens more often than you’d think)

Then we do not hop on a call where I do my best to remember what I said, what I noticed, how it landed, and any recommendations that might have come up—but by then, the comments are disconnected from the actual recording and the impact is diluted.

And in the end, you do not get some nice insights and comments that are kind of helpful.

“Coaching mastery is more than following technical steps. It’s a mind, body, heart, spirit experience.” 

“I’m taking away what feels like a return to freedom in my work as a coach.”

Here’s what does happen:

You and I connect virtually and listen to your coaching session together, pausing in real time to capture the richness of what’s unfolding in the moment.

  • We don’t just analyze—we experience the coaching and all its richness.
  • We capture the skills that are showing and identify the ones that are missing.
  • We go beyond the checklist of the Core Competencies and the BARS and Markets and sink deeply into the deeper and profound three CORE Principles of
  • MasterFull Coaching (don’t worry, you’ll learn quickly what they are).
  • We tune into the subtle inflections, the energetic shifts, the contextual clues that reveal what’s truly happening beneath the surface.
  • We explore insights, lessons, and discoveries as they arise organically.
  • We pause when needed for advanced coach training—brief interludes that illuminate technique, deepen understanding, and expand your mastery.
  • We access your lived experience: what you were thinking, feeling, sensing, expecting.
  • We bring your awareness into alignment with your impact.

This isn’t just an evaluation.
It’s a dynamic, co-creative deep dive—one of the most immersive, insight-rich reflections on your coaching you’ll ever encounter, all designed to transform your coaching from just DOing good coaching into BEing a powerful, solid, confident and MasterFull Coach

“Ben shared and demonstrated in his coaching that masterful coaching contains the technical aspects of coaching but also contains the artistry of coaching that comes through full presence, body, mind, and spirit.”

“Loved this call! Totally agree that being hyper-focused on passing the MCC can set one up to fail. Need to lean in and trust client–trust the process–and be in the moment.”

Here’s how it works:

  • Provide a recording of your coaching session—anywhere between 20 and 60 minutes (that’s the ICF requirement).
    • The coaching itself doesn’t need to be brilliant, perfect, or polished. It doesn’t matter what level of skill or experience you’re showing. I promise—even seasoned MCC coaches with 20+ years under their belt have sticky spots. That’s part of the magic.
    • If you love the call and think it’s strong, we’ll explore whether it’s something you might want to submit to the ICF (if that’s your goal).
    • If it’s a sweet hot mess and clearly wouldn’t pass anything—fantastic. Those often turn out to be the richest, most profound learning experiences.
    • Whatever you bring will be absolutely perfect. There will be tremendous growth and discovery, no matter the call.
  • You don’t need to send the recording ahead of time. We’ll listen to it together in real time as part of the experience, and we’ll also record our session so you have it to revisit. It’s like being a fly on the wall—fully immersed in the moment.
  • Use my scheduler link to book a time that works best for you. Ideally, we’ll do a double-hour session. But if that’s not available or doesn’t fit your schedule, feel free to book two separate one-hour slots—I can stitch them together later.
  • If you give me access to the recording, I’ll be able to pause and comment as we go. If you’re hosting it, I can request control through Zoom, or you can simply pause when I cue you.
  • Feel free to take as many notes as you like, but you’ll also receive the full recording as a thank-you gift.
  • Other than that, the rest is easy, energizing, and full of powerful growth and discovery for your coaching. 

“Ben’s mentoring isn’t about checking boxes—it’s about becoming unforgettable. If you’re ready to stop playing small and start coaching with full-spectrum resonance, this is your invitation to step in. Your coaching will never be the same—and neither will you.”

“It’s a transformational experience that reignites your passion, sharpens your skills, and deepens your impact.  Ben’s feedback is precise, insightful, and empowering. He celebrates your strengths while offering practical, targeted guidance to help you stay connected to your clients and evoke deeper learning. Coaches consistently describe the experience as “mind-blowing,” “confidence-building,” and “the most powerful shift” in their coaching journey.”

Here’s how you can get it for free and also help many other coaches:

Every time I have done one of these sessions, I am left with the wish that I had recorded it so that I could share it with other coaches.  The lessons, insights, real-world examples, and all the incredible discoveries that occur would all be amazing for other coaches to experience, learn and grow from.

With your permission, I would like to record our MasterFull Evaluation Session to keep in my library of resources.

I would only make it available to those coaches who are working with me, or have subscribed to one of my high-level membership tiers.  (this will not be made available to the mass public)

I will also do my best to respectfully maintain confidentiality:

All the recordings I provide will be audio only.  Any video sessions we have will be converted.

All personal names and any other information that could reveal the coach or the client will be scrubbed out.

I will also require you and your client to both sign and return permission documents (available here for you, and here for your client) 

CONSENT FORMS

Both the coach and the client must either download the form HERE and return to ben@bedo.org or fill out the consent form below.

MasterVALUEation Consent Form

The recording of your coaching session will be used exclusively for educational and professional development purposes. It may be shared within BeDo Coaching programs to support coach learning, mentoring, and growth. Please complete the form below to confirm your understanding and agreement regarding the use of your recorded coaching session with Ben Dooley, MCC. Failure to return before the scheduled MasterVALUEation session will result in a cancellation.

I am participating as:(Required)
I acknowledge that the recording may be shared only with:(Required)
I understand that:(Required)
I acknowledge that:(Required)
I confirm that:(Required)
Clear Signature
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