630-484-2336 ben@bedo.org

Yes, lately I haven’t been able to travel due to crazy scheduling, limited finances and poor timing with the other coaching chapters out there.

But next week, I’ll have the wonderful honor to present a new workshop to the ICF-St. Louis chapter.

Tuesday, July 24, 2018

The MasterFull Metaphor Method:

Making Magic and Meaning out of the Miscellaneous and Mundane.

and make no mistake, this is going to be one super-packed Master Class in coaching and working with Metaphors.

Is your coaching like a frog on a log?  Or is it more like an electrical storm?
Do your clients experience that warm delicious hug – or do they get that slap in the face?
For that matter, are your clients chomping at the bit for change – or are they dragging their feet in the mud?

Yes, you guessed it.  We’re talking about metaphors.

Let me ask you this:  what is the “single sock” of your coaching?  How is your coaching like a banana?  Is it better when your coaching is a tube of lip balm, a roll of toilet paper, or a used condom wrapper?

Don’t know? By the end of this workshop, you may still not know the answers to those questions, but you WILL know how to discover, create and utilize metaphors in a MasterFull way.

Let’s be honest: metaphors are a big part of coaching.  They allow us to connect with the deeper part of our psyche, provide a means to describe something indescribable, and express our experiences on a deeper level.  (And, neurologically speaking, it creates an awesome brain exercise)

Everyone is different when it comes to metaphors.  Some coaches are Olympic Athletes, while others stumble on “Bambi legs.” And the beliefs surround metaphors are numerous: it’s something you just know, or a skill anyone can learn.  You either got it, or you don’t. Some say metaphors are easy, while others insist they’re hard.  Perhaps they’re a gift from the heavens – or maybe found in one of Dante’s 8 circles of Hell.

Well, let’s put all that baggage to the side, kick open the floodgates, open up some new doors, and drop and atomic bomb on your coaching!

In this engaging and interactive Master Class, we will break apart the myths of metaphors like an egg, we’ll put it back together like a puzzle and wrap it in a whole new cover like a present so you can use it any time powerfully.


  • New coaches, sure, they may be a little green – but green can be beautiful and powerful. And they’ll discover so much more richness in your coaching with this work.
  • Intermediate coaches will love chewing on this solid and reliable process that will add rich layers to their coaching experience.
  • Advanced coaches will discover how to break new ground and tread new pathways, revealing hidden treasures in their coaching they may have forgotten were there.
  • In other words, this workshop applies and appeals to ALL coaches at ALL levels.

And that also includes ALL types of coaches—life, business, health, executive, relationship, leadership, career, etc.  Heck, metaphors aren’t just for the woo-woo coach.  Every coach and every client can use this tool powerfully in their coaching.


  • Identify the traps that most coaches fall into (and how to get out)
  • Learn the single block that will kill any metaphor
  • Discover the four realms where all powerful metaphors lie
  • Access a simple 4-step structure to guide you through how to use metaphors easily with amazing awareness and radical results.
  • Unlock your creativity in new and exciting ways.
  • Leave with an unlimited supply of metaphors you can access any time.
  • Discover a deeper coaching confidence.
  • Create Amusement Park Coaching (or, perhaps, a Haunted House Experience – or a Visit to the Grand Canyon with your clients each and every time. (Don’t worry; it’s all good).

Visit http://www.stlcoaches.org  for more information and to register.

If you’re anywhere near the St. Louis area (or if you know any coaches who are, then tell them) then give your coaching a bungee-jump and bunny rabbit boost.

I’ll see you there.