The next Monthly MasterFull Monday Webinar completes the ABCs of coaching

It’s a simple reminder that makes a POWERFULL difference.
When you follow the simple rule of ABC your coaching will grow tremendously.  You will be able to accomplish so much more, go so much deeper, and have your coaching be so much more

And this time, we’re focusing on the InCredible C of our coaching.

I’ll give you a hint: it’s all about how to powerfully complete any coaching call.

More information is here. 

lock it in now and don’t miss this powerful webinar. 

There’s a low registration fee of $30 for this 90 minute super-packed webinar OR

you can join the MasterFull Access Membership level and get this, plus all the PAST and FUTURE Monthly MasterFull Monday Webinars included.

My latest and awesome Podcast appearance

Oh, I’m so excited to share this with you.
A few months ago I was contacted by Coach Mel Leow.
Who’s Mel?
Well, Mel is perhaps someone you should know.
Mel, is another MCC coach, but his angle is reaching out and having engaging and empowering podcast sessions with other MCC coaches.
And we did one together.
And I have to say, Mel himself said this was amazing.
We went way over the normal time.
We explored exiting angles and directions.
And it was a lot of fun.
(Yeah, I can’t wait to do another one.)
So check it out with any of these links (and check out Mel for other ones, too.)
But don’t miss this.  You WILL get great insight, discovery, stretching and growing.  (Plus it was a heck of a lot of fun)

A special Welcome to YOU, in the MasterFull Access Membership Level

You probably got another notification thanking you for joining the basic level, (that goes out to everyone–along with the little bonus)

However, because you are in this higher level, you get special extra emails.

Like this one.

I want to thank you for being in this level.  I’m so excited for what lies ahead for both of us.

First off, you will be getting exclusive access to material that others can’t.

Like this special video that completely rewrites the well known phrase, “BE the change you wish to see”.
It will truly make a profound impact on your coaching.

BE the change – it’s more than you think

I’m still working out the details, but this and many more will be archived for your always access.
Plus you’ll get notifications from time to time of new ones appearing, so you won’t miss a thing.

And there is so much more to come.  Including a new series I’m kicking off, “Monthly MasterFull Mondays” which will provide high level insights and learning (and CCEUs) once a month.

(Yeah, you get to attend those for free.  Mark off the date for now, Monday, February 8.  All the information is here.  BUT DON’T REGISTER YET BECAUSE IN A DAY OR TWO I”M GOING TO GIVE YOU A SPECIAL MASTERFULL LEVEL ACCESS CODE SO YOU GET IT FOR FREE!!!

And there’s so much more to come.  So stay tuned.

The new and improved BeDo Membership

All right.  First off, you might have gotten an email last week–something about how this is now working.

Short story–somehow about 3 years ago my blog/email feature on my website got messed up.  So all this time, i had been sending out emails, lovely updates, inspiring information, and invitations and no one was getting them.  Not a single one.

So now that I’ve got it fixed (which is so because you are now getting this) HOO BOY, is it going to be fun.

  1. Right off the bat I want to thank you for being a BeDo Member at the “Get Good Stuff” free level.  I’m continuing to pop in new videos, new recordings and new contact all the time.  As well as redesign my website so you have much easier access.
  2. Your little extra bonus is a past recording of a webinar i did a few months ago about how to start off your coaching relationships powerfully– MasterFull Beginnings.
  3. Enjoy.  (It’s about 90 minutes  long, so you know.  And PACKED with valuable information.

And this also kicks off a whole new series of Monthly Master Class Webinars that I’ll be doing every second Monday of the month.

Powerful, advanced, high-level topics, Deep learning, and designs and insights you can’t get anywhere else.
These are expanded excerpts from my already amazing MasterFull YOU advanced Coaching Program, but you can join them, learn and grow, in two ways.

A) You can go here to read about and register for the next one, Monthly MasterFull Mondays: Your Coaching ABC’s – The Beautiful B’s” here, or…

B) Bump up to the MasterFull Access Membership Level.  It’s a very low monthly subscription (only $27 a month) and you get:

  • This upcoming webinar- free
  • The previous one we did last month
  • All FUTURE Monthly MasterFull Monday Webinars
  • PLUS: Exclusive videos and coaching content, only for this level.

And you just go here to lock it in and ALL THAT and MORE is yours in the months to come.

But don’t worry.  Because you’ll still get all the “GET GOOD STUFF” and there’s a lot of that coming.

However I can help you BE the coach you are truly here to BE



Finally, this is working!

You may be saying to yourself, “Hey, what is this?  This BeDo guy is sending me an email post.  What’s that all about?”

Well, unbeknownst to me my messaging/blog setup on my website ceased to work.  Something got goobered up and every time I would send out a message, it would get stuck and you wouldn’t get it.

And as part of your BeDo MasterFull Membership, it’s my plan to send you little updates, videos, and special things from time to time.

Don’t worry, you won’t get blasted with lots of marketing and sales stuff.

Occasionally, i’ll let you know about a new class coming up, in case you’re ready to really explode your coaching, or to let you know about my various telecalls and webinars (most of the free) that you would love and will make a profound difference in your coaching.

But most of the time, i’m simply sharing with you the various things that are popping on the “members access” pages that you may not know about.

  • Special Newsletter and past blogs.
  • and other valuable treats to grow your coaching.

And occasionally I’ll invite you to join in to the “MASTERFULL ACCESS” paid subscription level which features high end exclusive stuff.

All in all, things will pop up from time to time, and it’s entirely up to you to open and read.

It’s all here to help you BE the coach you are truly here to BE.

And to start off, you may not know that i’ve been cranking out a whole mess of short 5-10 minute videos.

and they can all be found here at the BeDo VidBits Archive

But I wanted to share one with you that I did a couple weeks ago, timed for the New Year, but the lesson still applies NOW.


And so much more to come.

Let’s go Crazy

Being a child of the 80s I tend to have a fondness for much of the music of that era.  While I was running (still a new experinece for me) I was listening to Pandora (my favorite running companion) and Prince’s “Let’s Go Crazy” from the Purple Rain soundtrack came on.
Dearly beloved, we have gathered here today
To get through this thing called life
Electric word life it means forever and that’s a mighty long time
But I’m here to tell you there’s something else
The afterworld, a world of never ending happiness
You can always see the sun, day or night

So when you call up that shrink in Beverly Hills
You know the one Dr. Everything’ll Be Alright
Instead of asking him how much of your time is left?
Ask him how much of your mind, baby
‘Cause in this life things are much harder than in the afterworld
This life you’re on your own

And if the elevator tries to bring you down
Go crazy punch a higher floor

Now, growing up, i thought I knew this song, but looking back, I missed the deeper meaning.  It’s about living your life to the fullest, take it all now because this is all we have.
And then I reheard those lyrics, “And if the elevator tries to break you down, go crazy… punch a higher floor.”  and I got it.

Failure.  Disappointment.  Obstacles.  Life.

Elevators only go up or down, and if the elevator is breaking down, you’re certainly not going up.

Go crazy.  Don’t just sit there and let it run you down.  Step out of the box.  Go nuts.  And punch a higher floor.  Go for it.  Reach even higher.  Now is not the time to play it safe, it’s time to reach farther and bigger than ever before.

Back in the spring I had finally got the report that I had not passed my MCC exam.  I was upset, frustrated (to be honest, even a bit pissed) and very discouraged.  And of course I had a few days of letting the elevator bring me down, but I quickly got back on my feet and reached for something even bigger and higher.  I wasn’t about to let that stop me.  And I achieved exciting things and created new partnerships and have had the best year in my coaching so far… even after that tragic failure and downfall.

Of course I tried again, and I’ll continue to reach for that level and eventually achieve it.  But you and I know that I’m actually punching a higher floor than just an MCC.

Care to come with me?

Then let’s go crazy together.



Let’s take a few moments to learn life lessons from my sweet and nutty beagle, Ivy.

You see, being a beagle, Ivy loves to chase rabbits.  It’s her blessing and good fortune that we live right next to an empty lot where bunnies flock.  Sometimes if she’s lucky, one will creep into our yard.  When that happens, she’s off like a rocket, pursuing her fluffy-tailed foe.  At least until it manages to slip through our fence and all she can do is stare longingly through the boards at the “one that got away.”

And when we’re out for a walk, who knows what bunny, or even a squirrel, may cross her path.  In a split second, she’s exerting every ounce of power to overtake her prey.  There’s only one problem.  She’s restrained by the leash.

This frustrates her to no end.  She keeps pulling and pulling, until she’s up on her hind legs like a merecat, straining at the leash, desperate to break free.

She wants that rabbit so badly, she can almost taste it.  And yet, she can’t break free from this strange restraint that prevents her from moving forward and obtaining her goal.  She pulls so hard sometimes that the leash starts to tug on her throat and she starts to cough uncomfortably.

Through all this, the bunny doesn’t move.  It just remains motionless, staring at her, waiting to see if she’ll get any closer.

Finally, the little hasenpfeffer hops away to safety, increasing the urgency in Ivy.  “Quick!  It’s getting away!   I got to get it NOW!”

And yet, no matter how much she wants it, she doesn’t get any closer.


It’s like how we are with our own desires and goals.  We want something badly in our lives, and we make efforts to get it, but there’s something that holds us back.  Sometimes we can’t see what that is, and that frustrates us even more.  We pull and strain, sometimes even making it uncomfortable for ourselves, but nothing happens.

Where we differ from Ivy is that we have the ability to discover the leash that’s holding us back.  We can actually explore ways to undo its grasp that is has on us.  That’s one of the beautiful gifts of coaching, the ability to discover what is really holding us back from not only moving forward, but catching the prize and sinking out teeth into that soft furry flesh of fulfillment…   Sorry, perhaps that’s a little extreme in the metaphor department.  But you get the idea.

We have the power to uncover and change our limitations.

Ivy can’t do that.  Sure she can look at me with those sweet soft brown eyes, now fire red with bloodlust-aw, it’s so sweet-but it doesn’t get her any closer to her goal.


Finally, the rabbit runs away to safety.  The urgency in Ivy has passed, and she has lost interest and is more concerned with sniffing around on the ground.

At least until the next tantalizing opportunity arises.




“Aren’t you worried about your exam?”

Nope.  I’m confident I will pass, and I figure if I don’t, then there’s something important to learn.

I had that conversation six years ago at an ICF conference.  I had already long past achieved my PCC status and was well on my way to logging hours to complete my requirements for MCC.

Not only that, but I was the teacher of coaches—I knew this coaching stuff solid (at least back then I thought I did.  Looking back now I realize that perhaps my ignorance was bliss).

Perhaps this sounds like ego talking (and maybe there was a little involved) but there was also deep confidence.  You see, I had already gone through the gauntlet of failing a coaching exam.  A tale that was as sordid and brutal as any Grimm Fairy Tale, any Hunger Games book, as dark and twisted as a Steven King novel… ok, perhaps not that much.  But at the time it was pretty bad.  In fact, it was the only time I truly thought of giving up coaching.  In truth, I actually had given it up… but for one last thing.

Anyway, that’s another story which you can read it here in all it’s PDF splendor


How I gloriously failed my first coach certification exam, and lived to tell the tale.

It’s packed with wonderful learning and in the end, although it was painful and frustrating in the process, it ended up being an invaluable experience—one that continues to still, many years later, provide me with powerful lessons to remember, pass along to other coaches, and unpack new ones.

But it’s particularly important for this story for a few reasons.

  1. A) At the time, even though I had failed, I had gotten tremendous support and insightful feedback.
  2. B) I had firsthand experience of failure in coaching, and then grew from it.

BONUS: I was able to transform that experience to benefit other coaches, thus not only passing it on, but reinforcing it within myself.

And as the years went by, I continued to explore and deepen my coaching in exciting and fun ways.  I knew more and more with each passing month.  I continued to hone my skills and shared all that learning with my clients (coaches) as well as fellow coaches I engaged with.  (And the more you share, the more it grows, right?)


Looking back to that conversation at the conference those years ago, I suppose my devil-may-care response to that very frustrated and irritated coach might have looked like it was full of overinflated ego, (well, as I said, maybe a little, born of innocence and ignorance) but it was really just simply confidence (perhaps also born of innocence and ignorance).  I knew that the bar had been raised, but I also knew that whatever it was that was asked of me, I could handle it.  The change in credentialing policy and procedure didn’t intimidate me, it called me forth.  It challenged me and I willingly accepted it.   After all, I didn’t want this to be too easy.


You see, at the time, the ICF had noticed that the credential of MCC was losing its credibility.  There were coaches who were MCC but weren’t displaying the level of skill and competency that would be expected of a Master Certified Coach.  Time was you simple fulfilled your requirements of hours and experience and made your submission and that’s that.  You were an MCC.

A Master Certified Coach.  And all it took was just logging enough hours to show you’d been doing this a long time.  With the assumption that if you had been coaching for a long time, then you certainly must be a Master Coach by then.

That was the theory, I guess.

I don’t mean to discredit those early MCC coaches.  On the contrary I’ve engaged with some incredible and truly Masterful coaches, but there were also many who hadn’t been truly tested of their merit, skill and competency.

The ICF recognized this little discrepancy and made some changes in the requirements to make it harder, including ALL coaches would have to go through an exam, as with the other levels, but of course because this was the highest credential, the bar would be much higher.  As a result, what was once relatively easy to achieve suddenly swung the pendulum the other way to a 90% failure rate.

Ah, I would think to myself, if only I had gotten there sooner, I would just need to submit my hours like I did for my PCC and then I’d be in.  No exam, no testing, no having to prove my worth.  Those were the good old days.

But I welcomed the change.  Because I knew that this was going to be hard.  It was supposed to be challenging.  If anyone was going to be considered a Master at something, then they need to really be solid and strong.  More than just a load of experience.

A Black Belt in the martial arts have to go through a test.  It makes sense here, too.


Many coaches, I suspected, weren’t ready for it.

I was.  True, I had only been coaching for 5 years, but I already felt I could DO what was requested of me.  The only thing that was holding me back was the fact that I didn’t have enough hours accrued yet.


So with that in mind, along with the new rules and requirements, I began to devise some expectations and assumptions.

  1. A) I already was a great coach. All my clients (of whom most were coaches themselves) told me. And I knew it from my own experience.
  2. B) The exam would be no different than what I had done before, only they were looking at it more closely.
  3. C) My style was out of the box, creative, non-linear at times. Exactly what they were likely looking for.
  4. D) Whatever happened, I knew I could handle it.


This seems perfectly natural, doesn’t it?  I mean, take a look at where you are now in your life—your coaching career, your business, whatever.  And look at that next thing that you want to achieve.

Your only frame of reference of whether or not it’s possible is the information that you currently have at your access.

  • What others are saying, what’s in the outside world that is coming to you. In this case, the stories that other coaches were sharing about rumors they had heard (I had yet to actually hear from anyone who had taken this new exam requirement) and also what my clients were telling me about their experience of my coaching.
  • What we make up, think of, choose to remember, feel and believe. In this case, I was pretty proud of my coaching and my knowledge and depth of what I had discovered about this craft and how I was passing it along to others.  And when I would come across any outside sources about coaching, they would only confirm what I already knew and practiced.

This of course works against us, too, right?  We have a design to accomplish something and realize (or feel) that we are currently not at that level, and then we determine automatically that obtaining it is impossible.

For me, this was the opposite.  I clearly saw it in my sights.  I already had a feeling of just how possible it was.  And I had racked up enough personal proof to suggest that this was entirely doable.

And so I set myself on a plan to move faster there.  I was five years into my coaching career and I was confident I would get that MCC before I hit my 10 year mark.  But I had to start NOW.

And so start I did.

Convinced that when the time came I would either pass easily, or if I didn’t, I would graciously accept the experience and chalk it up to more great learning.

Little did I know what experiences awaited me.

You know, they say that it’s the journey, not the end destination, where all the important stuff lies.  Heck, I did not realize just how true that was.


This is #2 of my 17-part journey in becoming an MCC.

The successes, the failures, the challenges, the steps I took and all that other stuff in between.

To get more, you can sign up to my free membership level “Get Good Stuff”

Plus get TONS of other stuff to help your coaching grow.